Cape Family Health

This project involved transitioning the organization from its former identity, Cape Family Medical Center, to the more modern and flexible brand Cape Family Health. The goal was to preserve the trust and familiarity they had built while creating a refreshed identity that better reflects their values of compassion, connection, and community-centered care.

Alongside the core identity, we developed five supporting sub-brands to clearly represent their expanded range of services, creating a unified system that allows each offering to remain distinct while staying visually connected to the main brand. The result is a cohesive, scalable identity that positions Cape Family Health as a trusted, forward-looking healthcare provider in the region.