Our Work
Squirrel Nuts
Overview
Squirrel Nuts is a quirky hunting brand that takes squirrel hunting as seriously as big game—just not itself. The goal was to create a brand identity that channels the grit and intensity of traditional hunting culture while embracing a retro, tongue-in-cheek personality. This balance of authenticity and humor is key to standing out in a niche but passionate community.
Approach
The visual identity leans heavily on vintage Americana with a worn, hard-working aesthetic—faded colors, bold silhouettes, and classic typography. The logo design features a squirrel and acorn duo, styled with a retro-camp sensibility. We incorporated distressed textures and humor-driven taglines to ensure the brand felt both credible and fun. Every design choice was made to reflect the passion of the hunt while inviting people to laugh, connect, and go nuts.
